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Intruder's Marketing Metrics Map
See how Intruder brought key marketing metrics into a single canvas to showcase the real go-to-market performance story.
Metric Map
Identify
Monitor
GTM
B2B
SaaS
Dashboard
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Canvas details
Problem:
Key platform usage, CRM, and other data was siloed in various tools, leaving it difficult to gain a clear picture of marketing performance and impact.
Solution:
Intruder brought metrics into a single metric catalog to allow the marketing team to explore and build their own dashboards.
Impact:
Marketing now has a clear picture of overall performance, what's working, what's not, and the customer journey as a whole.
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Related Webinar
Making OKRs Work: How Intruder Uses Data to Align Teams & Deliver Growth
August 27, 2025
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